Blog

Which Global Brands are the Strongest?

Recently, a video showcasing the top 15 best global brands has gone viral. It does a great job of portraying the brand value growths and declines over the years of the strongest brands in the world.
- Category: Articles
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Understanding how Culture Affects Business Communication

Multinational and cross-cultural teams are becoming more common, meaning businesses can benefit from an increasingly diverse knowledge base and new, insightful approaches to business problems. However, along with the benefits of insight and…
- Category: Articles
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Motivation and Psychology of Women Entrepreneurship

This paper discusses several studies of entrepreneurial behaviors, which can be used to understand women entrepreneurs and also find out where more research is required. There are several reasons concerning this and the article explains most of the…
- Category: Articles
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How to Network Effectively

While many people view networking as a helpful activity for one’s career, few feel fully comfortable with the actions and behaviors necessary to yield success in building the relationships. Networking, when done appropriately and consistently, can…
- Category: Articles
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Franchising – Is it the right move for your business?

As franchising has grown to be almost universal in the service and retail industries, more and more small businesses are considering the option of franchising to continue their growth; this decision, however, is not one to be made lightly.
- Category: Personal Development
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Should you Study Online? We Have Proof That you Should!

A few days ago we welcomed Kate Hovadikova amongst our students. What distinguishes her from our other students is the fact that she won the national contest Assistant of the year 2018, of which LIGS University was a partner. We not only asked her…
- Category: Interviews
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How to Handle A Layoff

If you’ve been a part of an employment layoff, you might wonder how this kind of termination may impact your chances as a candidate in the job market. This publication will cover key points that job seekers, who have gone through this type of event,…
- Category: Articles
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Analysing the Role of the Human Resource Department in the Implementation of a Business Strategy

This paper analyses the role of the Human Resource Department (HRD) in the implementation of a business strategy. It provides key areas of focus that enable a systematic, coherent, and deliberate intervention that is aimed at achieving the strategic…
- Category: Articles
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Positive Culture in Franchising

Our graduate, Roger McCoy, has recently published an eBook on the topic of Franchising. Roger has 14 years of experience in the franchising industry, which makes him a trusted and respected source in the area.
- Category: Articles
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I Saw Certification? Did You Mean ISO?

Recently, LIGS University has acquired 3 ISO certifications. You might be wondering, what this ISO is?
- Category: Articles
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