Blog

Price strategy challenges of Ethiopian coffee exporters

This paper accesses the Ethiopian coffee export trade policy's challenges in the field of pricing strategy. The situation is analyzed and accessed with the help of a survey consisting of an interview, questionnaire survey and document analysis. The…
- Category: Articles
Read more
Ethiopian coffee exporter challenges

Ethiopia is one of the fastest economic developing countries in East Africa. Ethiopia has significant potential in exporting agricultural products such as fruit, sea bean, coffee, strawberry, etc. The further economic development of the country…
- Category: Articles
Read more
INTERVIEW | The Future of Economy is in Digitalization | Roman Lindauer

Roman Lindauer, Dipl. Mgmt. Currently working as Senior Risk Manager at SAP. Also a proud member of LIGS University faculty staff. During our interview, we discussed the digital phenomena in economics. And how the current pandemic situation…
- Category: Interviews
Read more
How To Network 101 | Pandemic Edition

Do you remember the good old days, we could go on a networking event and not just sit at home all the time? We miss it. Oh, so many possibilities we had. To meet up together and discuss different topics. Our social calendars were filled with events,…
- Category: Personal Development
Read more
Local Culture Influence On Business Ethics

Business ethics - many of you already know this is a critical topic. It brings up many challenges in the working environment that you and your employees have to face daily. How can you use it as a tool to act responsibly in your organization or…
- Category: Articles
Read more
LIGS University joins forces with Bookboon platform | LIGS news

The beginning of the year started quite promising for LIGS University. We have been working on several projects. We believe this one will make our students and lecturers excited over the roof! So here it comes!
- Category: Articles
Read more
The Story of Patongko | A True Life-Saver for Thai Airways.

‘Patongko’ is a Chinese word, meaning breadstick or Chinese dough. The method of making the Patongko is to knead the flour and cut into 2 small sticks next to each other and deep fry in hot oil. Thai people tend to eat Patongko as breakfast…
- Category:
Read more
The Analysis of Location Strategy of Domestic Worker Service Business in Thailand

In marketing mix, place or distribution refers to the activities that make the product available to consumers (Kotler, 2005). For domestic worker business, place also refers to location or where the company is located physically. …
- Category: Articles
Read more
Negotiation behavior in different cultures

Negotiation in a multicultural environment can be pretty tough sometimes. Let's take a look at how to exceed the crucial attributes of the negotiation process impacted by culture. This article will explain everything you need to know about this…
- Category: Articles
Read more
LINET Group during worldwide pandemic

LIGS bring you an interview with one of our alumni Tomas Kolar, current managing director and CEO of LINET Group. The company focuses on the production and sales of facilities for hospital rooms and retirement homes.
- Category: Interviews
Read more