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Effect LinkedIn Automation: An Analysis of LinkedIn Marketing Automation with use of low- and no-code tools

Effect LinkedIn Automation: An Analysis of LinkedIn Marketing Automation with use of low- and no-code tools

Author: Alderd J. Froolik, LIGS University, Honolulu, Hawaï, USA
Supervisor: Dr. Roberto A. Llauro, Adjunct Professor of LIGS University

Author Note
Alderd J. Froolik https://orcid.org/0009-0009-1736-7232
Correspondence concerning this article should be addressed to Alderd J. Froolik, LIGS University, p/a Zwanebloem 47, 2408LT Alphen aan den Rijn, The Netherlands. Email: alderd@me.com
Author Biography

This study delves into LinkedIn marketing automation, utilizing low- and no-code tools like Make.com to save significant time in posting and enhance engagement metrics on both personal and corporate pages. Automation demonstrated not only efficiency but also effectiveness in personal branding and corporate visibility, with potential future applications including AI-driven interaction and network expansion through the LinkedIn API. The research highlights automation's transformative potential in digital marketing, promising streamlined workflows, heightened engagement, and increased number of connections. It paves the way for innovative, highly personalized marketing strategies, revolutionizing professional networking on LinkedIn through strategic automation and AI integration.

 

Keywords:

ChatGPT, LinkedIn, generative AI, branding, iPaaS, personalized marketing

Research question:

What is the effect of LinkedIn marketing automations.

Author: Alderd J. Froolik

Figure 3 DALL-E 3 AI-generated image

Effect Chat Generative Pre-trained Transformers in Marketing: Possibilities of ChatGPT utilization on iPaaS

Author: Alderd J. Froolik, LIGS University, Honolulu, Hawaï, USA
Supervisor: Dr. Roberto A. Llauro, Adjunct Professor of LIGS University

Author Note
Alderd J. Froolik https://orcid.org/0009-0009-1736-7232
Correspondence concerning this article should be addressed to Alderd J. Froolik, LIGS University, p/a Zwanebloem 47, 2408LT Alphen aan den Rijn, The Netherlands. Email: alderd@me.com
Author Biography

Chat Gerative Pre-trained Transformers are used more and more. OpenAI’s ChatGPT is the most used AI solution as of today. In the marketing ChatGPT’s role is creasing on a never seen before scale. Utilyzing ChatGPT on a iPaaS (integration Platform as a Service) will change the way of running a business. iPaaS platforms can take over tasks in various departments. When implemented in the marketing department, it can help to create content from almost any source, distribute it to almost any source, analyze the outcome and all at scale too. Combined with other applications images, videos and podcasts can be created automatically.

Keywords:

ChatGPT, Dall-E, Sora, generative AI, branding, iPaaS

Research question:

ChatGPT implementation in marketing.

Author: Alderd J. Froolik

Effect Autoblogging Using AI: An Analysis of Marketing Automation

Effect Autoblogging Using AI: An Analysis of Marketing Automation

Author: Alderd J. Froolik, LIGS University, Honolulu, Hawaï, USA
Supervisor: Dr. Roberto A. Llauro, Adjunct Professor of LIGS University

Author Note
Alderd J. Froolik https://orcid.org/0009-0009-1736-7232
Correspondence concerning this article should be addressed to Alderd J. Froolik, LIGS University, p/a Zwanebloem 47, 2408LT Alphen aan den Rijn, The Netherlands. Email: alderd@me.com
Author Biography

In a changing world, labor is one of the most challenging factors. Many businesses struggle to find and to keep dedicated staff to fulfill daily tasks. Within the marketing department is the solution of automating daily tasks. However, not much is known about the effect of automation at scale. In this paper, the effect of marketing automation by using low- and no-code tools combined with AI at scale is brought to the surface. Automations are not only time-saving but are scalable, too, growing into surprising results by creating a cohesive marketing technology stack that operates seamlessly together without increasing labor.

Keywords:

Marketing automation, ChatGPT, generative AI, social media, SEO, brand awareness

Research question:

Automated blog posting: the correlation between the number of posts and reach/traffic.

Author: Alderd J. Froolik

An illustrative picture

The Dilemma of Chinese Medicine Practitioners face in defining ‘Integrative Medicine’ to implement the Chinese Western Integrative Medical System in Hong Kong

Author: Wong Margaret Wai Yan

Introduction

With the 100 years of British colonial rule in Hong Kong before 1997, Western Medicine had been upholding the top position in monopolizing Hong Kong's medical and health care system. After 1997, the position of Chinese medicine changed to become highly important in public health. The monopoly of Western Medicine had faded to become resistance towards the “unconventional” and “unorthodox” Chinese Medicine, and Chinese Medicine Practitioners (CMPs) are being marginalized in the health care system. Although the Hong Kong Government had stated the “parallel fashion” between the two medicines, the integration put Chinese medicine practitioners in a dilemma because their roles and responsibilities are unclear, and they are insecure in contact with Western medicine doctors (WMDs).
An illustrative picture

Post COVID19 era: Integrative Chinese Emergency Medicine under the Dominance of Western Medicine in Hong Kong

Author: WONG Margaret Wai Yan

Introduction

In 1894, the British colonial government of Hong Kong sanctioned Chinese Medicine (CM) as “incompetent” in managing epidemics (Griffiths, 2009). After the end of the British colonial governance of 150 years in Hong Kong in 1997, the British style of medical system initiated minimal change that the dominance of Western Medicine (WM) had its strong historical deep-rooted foundation to marginalize Chinese Medicine which was still in presence due to the strong reason of CM’s lack of scientific evidence-based supports.

Disruptive Technologies in Small and Medium Scale Enterprises (SMEs)

Disruptive Technologies in Small and Medium Scale Enterprises (SMEs)

Introduction

Disruptive technologies fundamentally disrupt how organizations and customers engage with products and services (Palmié et al., 2020).

To keep their competitive advantage and profitability, both Small and Medium Scale Entrepreneurs have turned to disruptive technologies such as artificial intelligence, robotics, and blockchains, the application of which is disruptive in the marketplace by introducing new products and replacing old ones at a lower cost. The researcher has therefore decided to undertake this research to investigate the factors influencing the strategic adoption and integration of disruptive technologies in small- and medium-scale enterprises.  Gaining this understanding will have implications for the entrepreneurs, their employees, and the larger community. This qualitative study uncovers strategies for successfully adopting and integrating disruptive technologies.

Keywords: Adoption, Advancement, Disruptive technologies, Integration, Interconnectivity, Small and Medium Scale Enterprises

 

Research question: What role does the disruptive technology play across the SMEs?
Purposeful Survey

Purposeful Survey to Verify the Relevance of Traditional Birth Attendants in Maternal Healthcare in Rural Bugiri District, Uganda

Socio-economic challenges perpetuate disparities in accessing healthcare, particularly among vulnerable mothers in rural Uganda. Traditional Birth Attendants (TBAs) emerged in Africa to address this gap. This study investigates the relevance of TBAs in maternal healthcare services in Bugiri. Inadequate access to maternal healthcare results in approximately 60 maternal deaths annually. Mothers confirmed the relevance of traditional birth attendants (TBAs) in providing essential services to pregnant and delivering mothers in three healthcare facilities in the district.

Socio-economic challenges perpetuate disparities in accessing healthcare, particularly among vulnerable mothers in rural Uganda. Traditional Birth Attendants (TBAs) emerged in Africa to address this gap. This study investigates the relevance of TBAs in maternal healthcare services in Bugiri.

IT Management

Examining the significance of the Technology Acceptance Model in IT project success. The case study of ABC Bank Gambia

Information Technology Projects are successful in every organization when they are concluded on time, within the specified scope, resources, budget, and have met stakeholder and customer satisfactions. Durmic (2020) stated that success factors of projects can vary from project to project and industry to industry, but the factors considered important for success in any information technology project are the same.

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