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The role of brand factors in affecting the perceived service quality of students towards institutions of higher learning in Kazakhstan
This research paper consisted of an empirical quantitative study to analyze the role of brand-related factors in affecting the perceived service quality of students towards institutions of higher learning in Kazakhstan. This study intended to show…
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Vision Statement in Nigerian Female-owned Enterprises
The challenges faced by female entrepreneurship in many societies and the resulting gap in the performance of female-owned enterprises compared to that of their male counterparts has been a topic of interest. Studies have focused on perspectives…
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Influence of SME’s social media advertising techniques on consumer’s purchase intent.
Social media use has become a veritable marketing tool for businesses, especially the small and medium scale enterprises (SMEs) that have little capital and resources. With the growth of SMEs and the proliferation of goods and services, the need to…
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The Influence of rebranding on brand equity of 9mobile.
9mobile was rebranded in 2017 after one of its biggest shareholders pulled out and the telecommunication brand was rebranded, leading to an overhaul of its brand elements. The aim of this study was to investigate if the rebranding process has any…
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The Impacts Of Oil Industry Operation and Development Cost Reduction Strategies On The Human Resource Management Components Of The Oil And Gas Sector
It is important to focus on the impact study of cost reduction strategies in the oil and gas sector specifically on the human resources management component, after the end 2014 crisis. The management of production sites and development…
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Management by Algorithms
Algorithmic management refers to the use of algorithms to monitor and control the activities of human employees. As algorithmic management becomes increasingly widespread, it is critical to understand what it is, how it works, what are the benefits…
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Interview | Grigory Sergeenko | Photography is my passion
Our lecturers have many passions, and we support them in their following. Dr. Grigory Sergeenko's hobby is photography. He's exceptionally good at it, that is why we decided to interview him about what he enjoys about it the most.
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The Implication of Cross Border Trade Disputes between Uganda and South Sudan on Regional Integration
South Sudan's restoration of peace, combined with better security, led to tremendous trade growth with Uganda. An examination by South Sudan and the neighbors of trade values and volumes found that Uganda was the primary trading partner in South…
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An overview of Artificial Intelligence in recommending user products in the ecommerce industry
While the conventional method of shopping exists, the e-commerce industry has taken the world by storm. When everything from clothes to medicines is just a click away, artificial intelligence has become the driving force in the development of the…
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LIGS University launches MBA in Digital Business
We are proud to announce we are launching a new MBA major with a specialization in Digital Business. This is a big step forward we are taking as an educational institution. The demand for people skilled in digitization and data science is growing by…
- Category: Articles
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