We are honored to introduce you our brilliant LIGS Ambassador Anthonia Okpaegbe from Nigeria!
My name is Anthonia Okpaegbe (nee Ajalie). I work for Airtel Networks Limited Nigeria in the Marketing Department as Video & Movies Lead. I am responsible for our Movies, Video & Digital Entertainment Genre where we develop products or packages around video services (such as series, and movies on subscription or transactional basis).
I started out as a customer care representative for 2 years, then I moved to a technical role for another 5 years. In 2014, I moved to marketing, specifically to project management.
As a support engineer, I worked on several projects and I started to enjoy it. It feels good to be involved in a project that meets consumers’ needs; nothing like a satisfied customer at the end of the project! Plus I get to learn new things each day and work with interesting people from different teams.
Yes I think this MBA is one of the best things that happened to me. I had always been a Science student then made the switch from technical to Marketing, starting out without requisite business skills. One of the first courses I took was Marketing and it helped me understand customer needs, pricing, branding, promotion, advertising, selling etc, basically arming me with every tool I needed to help me on the job.
I really liked Management, Marketing, Strategic Management, Marketing Communication, Global Marketing, and Intercultural Communication. These courses help me each day on the job, I also learnt so much from Intercultural communication because it helped me understand my foreign partners and customers better.
I was looking for a self-paced online program that would enable me learn and work simultaneously. I chose LIGS University because it gave me the flexibility to study at my convenience.
I think online education is getting more popular in Nigeria unlike a few years back. Previously Nigerians used to travel out of the country to study but lately it has become difficult to access foreign currency hence people started looking for an alternative, hence online education.
With little or no support from management, in an area that had hitherto gathered dust, I managed to grow my revenue by 46% over the last 6 months!
I have been tasked with growing the revenue for a relatively new genre with little support from management. I have to create new entertainment services and grow the revenue of existing services. I have no staff, no advertising budget and limited options for marketing but my target keeps growing.
To me personal development means improving and building my skills and talent. Learning is an everyday process, developing myself will help me to realize my dreams as well as improve my quality of life by ensuring I am employable or bringing me one step closer to my dream job.
LIGS University has contributed positively to my life and my job and I am so glad I enrolled for the MBA!
Read more about Anthonia HERE.