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Positive Culture in Franchising

Our graduate, Roger McCoy, has recently published an eBook on the topic of Franchising. Roger has 14 years of experience in the franchising industry, which makes him a trusted and respected source in the area.

„It’s a manager’s guide to creating a positive organizational culture. It highlights franchise culture, but this information is valuable for managers of any organization. It establishes steps to creating organization Mission and Vision Statements and well as their Core Values. These beliefs are critical parts of establishing an organization’s culture. If leadership doesn’t manage culture, it will develop on its own, perhaps not positively“, Roger described the book.

We are proud of Roger´s accomplishment, and it is an honor for us to be able to share the book with all of you!

You can download the book here.

Přihlásit se do studenstské sekce