Course Content and Learning Outcomes
The aim of the Crisis Management Course is to provide the program participants with a set of contemporary principles and functions of enterprise in unstable, challenging, turbulent conditions along with different anti-crisis strategies and business continuing models. Students will learn the classifications of crises, bankruptcy and restructuring. They will master the concepts of modern corporate governing procedures within unknown risks, crisis influences, along with human and market behavior with the goal to maximize the business competitiveness.
Leading in crisis is different than leading in stable times. Leadership is often identified as the most critical role in an organization. But what is effective leadership and how do you cultivate it? This course covers the basics of leading yourself and others, the critical competencies and best practices for effectively leading today and in the future. Learn how to lead across differences and cultivate a more inclusive workplace; establish trust; build relationships up, down, and across the organization; lead change through agility and resilience.
The is course introduces participants to the many different types of risk as well as the concepts of managing financial and non-financial risks and addresses the whole process of identification, analysis, response along with risk control and. The course explores the methods of management, measurement, and control of these risks. It provides the opportunity to deal with the effects of the crisis on the solvency of clients, assess the actual vs. virtual damage caused by the crisis, or monitor the impact of the crisis on the client's client portfolio.
Strategic Management takes into account changing conditions outside and inside an organization. Students are prepared to master the tools and procedures for strategic planning and management and become familiar with methods of different strategic analyses using analytical techniques to define goals, formulate the strategy, implement it and perform subsequent monitoring and control. One of the core outcomes of the course is being able to develop a strategic crisis plan or explore the effects a crisis might have on a company.
Strategic Management of Sales
Managers must be prepared to react to changes that might affect the sales ability of a company. A global crisis can disable the main sales practices used by the company and the manager needs to know how to react and design a new sales strategy. The objective of this course is to show students the roles and important functions of Sales Management in a company. Students will learn how to build and implement sales plans, manage sales and achieve the set sales targets. Students learn the sales techniques and new strategies of closing sales, prospecting and negotiation in sales.
Selling through the internet is essential for many businesses today and it undoubtedly brings many benefits, but it also requires quick reactions and adjustments from the side of the e-commerce specialists, such as when a crisis comes. The e-commerce specialists then need to be ready to react quickly and immediately develop and implement new strategies. This course addresses specific problems in managerial decision-making processes, planning the strategy in the areas of trade and internet-based promotion and exploration of the effects of a crisis on the e-commerce environment and develop new crisis strategies.