Crisis Management in Contemporary Environment | MBA

Course Content and Learning Outcomes

Crisis Management

The aim of the Crisis Management Course is to provide the program participants with a set of contemporary principles and functions of enterprise in unstable, challenging, turbulent conditions along with different anti-crisis strategies and business continuing models. Students will learn the classifications of crises, bankruptcy and restructuring. They will master the concepts of modern corporate governing procedures within unknown risks, crisis influences, along with human and market behavior with the goal to maximize the business competitiveness.

Crisis Leadership

Leading in crisis is different than leading in stable times. Leadership is often identified as the most critical role in an organization. But what is effective leadership and how do you cultivate it? This course covers the basics of leading yourself and others, the critical competencies and best practices for effectively leading today and in the future. Learn how to lead across differences and cultivate a more inclusive workplace; establish trust; build relationships up, down, and across the organization; lead change through agility and resilience.

Risk Management

The is course introduces participants to the many different types of risk as well as the concepts of managing financial and non-financial risks and addresses the whole process of identification, analysis, response along with risk control and. The course explores the methods of management, measurement, and control of these risks. It provides the opportunity to deal with the effects of the crisis on the solvency of clients, assess the actual vs. virtual damage caused by the crisis, or monitor the impact of the crisis on the client's client portfolio.

Strategic Management

Strategic Management takes into account changing conditions outside and inside an organization. Students are prepared to master the tools and procedures for strategic planning and management and become familiar with methods of different strategic analyses using analytical techniques to define goals, formulate the strategy, implement it and perform subsequent monitoring and control. One of the core outcomes of the course is being able to develop a strategic crisis plan or explore the effects a crisis might have on a company.

Strategic Management of Sales

Managers must be prepared to react to changes that might affect the sales ability of a company. A global crisis can disable the main sales practices used by the company and the manager needs to know how to react and design a new sales strategy. The objective of this course is to show students the roles and important functions of Sales Management in a company. Students will learn how to build and implement sales plans, manage sales and achieve the set sales targets. Students learn the sales techniques and new strategies of closing sales, prospecting and negotiation in sales.

E-Commerce

Selling through the internet is essential for many businesses today and it undoubtedly brings many benefits, but it also requires quick reactions and adjustments from the side of the e-commerce specialists, such as when a crisis comes. The e-commerce specialists then need to be ready to react quickly and immediately develop and implement new strategies. This course addresses specific problems in managerial decision-making processes, planning the strategy in the areas of trade and internet-based promotion and exploration of the effects of a crisis on the e-commerce environment and develop new crisis strategies.

Basic Module Courses

Basic Module provides a detailed comprehensive overview of the essential disciplines needed to run a company and maintain a profitable business. The module consists of six courses, each of them enriched with the focus on crisis management.

Management

Management is undoubtedly a skill. This course aims to learn the art of management and be able to use it in practice. Course content includes identifying management principles, acquiring the best practice of management processes and management practice, and improving Leadership skills. Special attention is paid to managing emergencies and crisis situations, as they are an integral part of good management.

Finance

In the Finance course, the participants will become familiar with the core principles of financial management. The world of finance is introduced from a highly practical point with emphasis placed on mastering the usage of tools in financial management, methods for measuring and managing business performance. The course also explores risk prevention and managing capital in a time of crisis.

Human Resources

Satisfied, effective, and motivated employees represent one of the key factors of an organization's successful HR management. [A8]This course provides a thoughtful insight into the current topics such as team organization, appraising, rewarding, and enriching the value of a company's human capital. The course encourages HR managers to become key innovators to gain or maintain the competitiveness of the company in times of crisis.

Communication

In today’s world, effective communication means having a huge competitive advantage. The Communication course aims to achieve mastery in terms of effective communication, both external and internal. Detailed exploration of core skills of good communication is provided. Students will also learn to manage communication in crisis times, understand constituents of excellent crisis communication, and develop a crisis communication plan.

Marketing

Marketing is central to company’s success and failure. This extensive marketing course provides students with necessary theoretical foundations on which the ability to perform marketing activities in practice is built. The knowledge obtained in this course enables students to offer eagle point of view on marketing in different areas and international environment, perform a valid marketing data preparation, analysis and research. It teachis the managers the means to employ a good strategy in order to overcome global challenges.

Business Ethics

This course focuses on the global importance of ethical behavior. Business Ethics emphasizes the moral and business principles that should be implemented consistently around the globe to lay down the ground for a win-win business relationship. The course links understanding the crisis to Business Ethics and presents and encourages it to serve as an opportunity to improve existing business models. Perceiving it like this is undoubtedly important, as well as the ways of working and understanding the role of current executive management.

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Immediate benefit through combination with practice – knowledge and skills that are immediately applicable in your professional life.
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Crisis Management in Contemporary Environment | MBA

Interactive Online MBA Crisis Management in Contemporary Environment program structure

Crisis Management in the Contemporary Environment

The program prepares you to

Course Content and Learning Outcomes