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E-Business specialization is helpful for every business conducted online. It deals with the latest trends in the online business world. ​

 

Interactive Online MBA E-Business program structure

  • 0

    specialization
    courses

  • 0

    elective module
    courses

  • 0

    basic module
    courses

  • 0

    years to finish
    the program

E-commerce

The aim of the E-Commerce course is to familiarize participants with the issues of marketing strategy and trade through the internet, the development of the internet environment, its specific aspects and factors that influence the overall development and business support of existing businesses that are in the market.

Upon successful completion of the course, students will be able to compare their assumptions to their conclusions, to identify ways of addressing specific problems, and model situations in managerial decision-making processes, and to plan the corporate strategy of a company in the areas of trade and internet-based promotion.  

Course Content
 

  • An introduction to the issues of presentation on the internet. The creation of a company on the internet, which will lead to formulating a company presentation and taking the first steps and making the initial analysis
  • Web design, graphic design of presentation and its ergonomics
  • Internet marketing strategy, its development, and maintenance
  • Search engine optimization and search engine marketing
  • Applicability of presentation and user behavior. Creating an appropriate structure of presentation
  • Static vs. Dynamic presentation. Editorial system and various open-source solutions
  • Copywriting - writing text and creating content for the web
  • E-Shop - user and business-related practices
  • The functioning of e-shops and various types of solutions including open sources that are linked to corporate applications. Business tactics on the internet, using various sales channels
  • Product website and microsites in general. Suitability of use and what it actually relates to

Digital Marketing

Digital marketing includes managing different forms of online company presence. 

The aim of this course is to provide students with up to date knowledge of internet marketing strategy using the SEO and SEM tools, content and affiliate marketing, social media and e-mail marketing. Upon successful completion of this course, students will be able to identify ways to address specific problems and model situations in their managerial practice. They will learn how to plan and implement a corporate strategy that is related to both points of view from the financial and strategic aspects of internet marketing.

Course Content
 

  • Support for corporate presentations and e-shop - electronic marketing. Tools, goals, possibilities
  • PPC (Pay per click) campaigns. Principles, practices, possibilities of use
  • SEM and banner campaigns
  • SEO - support of positions in search engines. Selection of keywords and their support. Prohibited practices. Contents and exclusions from the SEO analysis
  • Facebook - support on the social network. Rules, objectives and procedures
  • Mailing as a marketing tool. Objectives, solutions to a wide variety of problems
  • Evaluation of campaigns and the effectiveness of individual marketing events. Google analytics
  • Introduction to the issue of hosting for corporate presentations or an e-shop
  • Mobile Internet as a tool for internet marketing

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Why study an online MBA at LIGS University?

  • High quality of lecturers – we gather experts from various academic fields.
  • Student information system – all information at one place available from any kind of computer, tablet or mobile phone from all around the world.
  • International ASIC Premier University accreditation – a certification of quality and high standards of education at LIGS University.
  • Possibility to finance your study in installments without interest – spread your tuition payment.
  • Immediate benefit through combination with practice – knowledge and skills that are immediately applicable in your professional life.
  • Online library – books and study materials included in tuition.
  • Labor market competitiveness – graduating gets you a competitive advantage at the job market. 
  • MBA degree – prestigious and internationally accepted MBA degree and a diploma from an American LIGS University.

Program Details

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