Projects are a part of everyday work for managers, entrepreneurs or specialists in any field of business.
elective module courses
years to finish the program
The aim of the E-Commerce course is to familiarize participants with the issues of marketing strategy and trade through the internet, the development of the internet environment, its specific aspects and factors that influence the overall development and business support of existing businesses that are in the market.
Upon successful completion of the course, students will be able to compare their assumptions to their conclusions, to identify ways of addressing specific problems and model situations in managerial decision-making processes, to plan the corporate strategy of a company in the areas of trade and internet-based promotion.
Digital marketing includes managing different forms of online company presence.
The aim of this course is to provide students with up to date knowledge of internet marketing strategy using the SEO (search engine optimization) and SEM (search engine marketing) tools, content and affiliate marketing, social media and e-mail marketing. Upon successful completion of this course, students will be able to identify ways to address specific problems and model situations in their managerial practice. They will learn how to plan and implement a corporate strategy that is related to both points of view from the financial and strategic aspects of internet marketing.
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