Interactive Online MBA

Structure of the program

Each student completes 12 courses in the course of the Interactive Online MBA program: 6 courses in the basic module (courses are the same for all students), 2 courses of the specialization (students choose individually) and 4 courses of the elective module (students choose individually).

• Strategic Management

  Strategic Management

  Strategic management is a continuous process, in which the phases of strategic analyses, strategic planning, implementation of strategic plans, and strategic control constantly repeat and overlap. Aim of the course is for the participants to gain an overview of the issues of strategic management of organizations. Students will master tools and procedures that are used in strategic planning and management. Moreover, they will become familiar with methods of different strategic analyses using analytical techniques to define goals, implement the strategy and perform subsequent monitoring and control.

  Strategic Management of Sales

  Sales management, which focuses only on goal setting, does not perform its function well. A truly professional sales manager focuses on management of sales activities as well as development of necessary skills. In addition to this, the key factor for effective strategic management of sales activities is a determination of sales strategy and policy, and operational system for monitoring, measurement and evaluation of activities. It is facilitated by appropriately chosen standards and key parameters of measuring sales performance (KPI). 

  Aim of the course is to familiarize participants with roles and functions of sales management in a company. Participants will receive information on how to build and implement sales plans, how to manage sales and how to achieve set sales targets. Students also learn about sales techniques, strategies and organizations. An integral part of this course is introduction to leading styles of sales teams, management, leading and motivation of sales teams, coaching, delegation, roles and tasks of a Sales Manager. Upon successful completion, students will be able to build sales plan of the company, including definition of key performance indicators and appropriate methods of control.

• Project Management

  Project Management

  Aim of the course Project Management is to ensure the preparation, implementation and monitoring of a successful project. The project represents a sequence of activities to achieve the objectives of the project within the scheduled time and planned costs. Project Management consistently uses a systematic approach to problem solving while considering things and phenomena in their mutual relations. The aim and content of the course is to familiarize participants with basic financial and economic aspects of project management. A key factor is the economic efficiency of a project, which can be measured by specific methods. The aim of the course is to provide explanation of basic concepts of project management; organize and complete participants’ experience and knowledge.

  Process Management

  Process Management means use of knowledge, experience, skills, tools, techniques and systems to define, visualize, measure, control, inform, and process improvements to meet customer requirements with simultaneous optimal profitability of current activities. Aim of the course is to provide students with comprehensive information on management of company processes and operations. Students will learn how to model these processes and subsequently optimize it to be able to apply knowledge gained in process management for their companies.

• Accounting

  Financial Reporting and Anaysis

  Aim of the course Financial reporting and analysisis to teach students the basic principles and use of financial reporting in a company management. Emphasis is placed on financial statements, cash flow and financial planning.  Time value of money, risk, return, and interest rates play also an important role in the course. Upon completion, students will acquire knowledge of financial techniques and understanding of the tools of modern financial planning and analysis.

  Managerial Accounting

  The role of managerial accounting is still evolving, especially to meet the needs of management of the company. In order for the accounting to be effectively used as a source of information for management and managerial decision making, it is important for managers to understand the basic principles and methods of accounting, the characteristics of individual components of assets and liabilities, costs and revenues, procedures, as the accounting data occur and how the data can be used for control, management and presentation of the company. The aim of this course is to familiarize participants with theoretical foundations and practical applications of methods of managerial accounting, including its relation to financial and tax accounting and to the area of controlling.

• HR Management

  Planning and Development of HR

  Aim of the course is to make students familiar with the tasks of human resource planning and development. Students will study the process of human resource planning, goals and strategy of securing human resources. Motivation of employees as a current issue and one of the most important factors for securing qualified and satisfied specialists and staff is given special attention in the course. HR psychology in terms of recognizing employee personality types is also part of the curriculum. Participants will learn to identify the training needs of employees and use latest approaches in human resources development. Performance and change management as well as unpleasant yet inevitable workplace investigations round up the course curriculum.

  Recruitment and Selection

  Aim of the course Recruitment and selection is to learn the process of seeking and selecting new employees with regard to the plan of human resources, system of addressing new applicants, and employee selection methods. The course also includes an insight to proper planning of job interviews and interview routine. Students will also learn different types of job interviews and their proper use in practice, the use of assessment centers for selection of new employees, psychological testing and other methods of selecting new employees. Another issue involved is explanation of the importance of recruitment agencies in the selection process, their advantages and disadvantages. Upon successful completion, students will be able to establish basic procedures for finding, selecting and further development of employees. They will be able to choose the appropriate method for individual parts of the process from perspective of both employer and employees. Last but not least, students will learn how to apply ethic approaches in the whole process.

• International Marketing

  Global Marketing

  Aim of the course is to show to the students the basic principles, specifics and tools of strategic marketing in global merit. Students will learn about the important marketing practices, marketing research and marketing mix. The internet marketing as an important part of global marketing strategy is also part of the course. Last but not least, participants will become familiar with factors that influence decisions on entry into international markets, what are the entry forms requiring minimal capital investments (licensing, franchising), capital entry into foreign markets and other. Participants will also get information on selection of target markets, positioning in the international environment, and will become familiar with its specifics.

  Marketing Communication

  The aim of this course is to give participants a comprehensive overview of different marketing communication tools. The course will focus on functions of these tools, and especially their practical use. Students will become familiar with the objectives of marketing communication, the role of communication in the marketing strategy of the company, with creation of the communication mix and its methodology. Different types of marketing communication tools such as advertising, sales promotion, PR, sponsorship, personal selling, direct marketing, public relations, online communication, and more are also presented in course of the studies. The aim is to present the main current trends in marketing communication. Therefore the modern trends, which include guerrilla marketing, ambush marketing, branding, event marketing and mobile marketing cannot be left out.

• E-Business

  E-Commerce

  Aim of the course E-Commerce is to familiarize participants with the issue of marketing strategy and trade through internet, development of internet environment, its specific aspects and factors that influence the overall development and business support of existing businesses in the market.

  Upon successful completion, the students will be able to compare their assumptions and conclusions, to identify ways of addressing specific problems and model situations in managerial decision-making process, to plan a corporate strategy of a company in the area of trade and promotion on the internet.

  Digital Marketing

  Aim of the course is to provide students with current knowledge of internet marketing strategy using the SEO (search engine optimization) and SEM (search engine marketing) tools, content and affiliate marketing, social media and e-mail marketing.

  Upon successful completion of the course, students will be able to identify ways to address specific problems and model situations in their managerial practice, and decide upon planning a corporate strategy from both financial and strategic point of view regarding the internet marketing.

• Financial Management

  Risk Management

  The Risk management course introduces participants to the many different types of risk an organization faces as well as concepts of managing financial and non-financial risks. Students will learn the methods of management, measurement, and control of these risks. The whole process of identification, analysis, response, control of the risk and risk culture is addressed in course of the studies. In addition, students will become familiar with concepts such as credit risk, liquidity risk, interest rate risk, the importance of capital adequacy, with the nature and components of market risk, operational risk and credit analysis.

  Financial Markets and Investments

  Aim of the course Financial markets and investments is to familiarize participants with the principles and functioning of financial markets, issuance of, and trading in securities. Students will also learn about the classification of financial markets, and operations on financial markets. Students will gain information on the stock market and bond market, money and capital markets, stock exchanges and OTC markets. They will be introduced to concepts such as risk, return, the efficiency of financial markets and more.

• Public Relations

  Communication with the Media

  In this course participants will be shown how to actively communicate with media instead of being passive subjects to events. Students will be shown the basic forms of communication, their changeover and gradation. The risks that are associated with some of the most common errors in PR will also be tackled. Upon completion of the course, the participants will perceive public relations as a very sensitive work, that is not only a matter of enforcement, but also of invisibility of some topics.

  Strategic Communication in PR

  Aim of this course is to get to know psychology of journalists and working practices in the media that can multiply targets of Public Relations when used correctly. Students will learn how to plan PR activities and use them with different media. To become a successful spokesperson, it is also important to master the advanced communication and presentation skills. When keeping best practices, you will gain more confidence and ability to better resist the media attacks. At the same time, you will find out where the strengths and weaknesses of media are, and how to use them.

• IT Management

  IT Strategy Planning

  The aim of the course is to familiarize participants with fundamentals of IT management planning. The course is focused on particular aspects of IT management and assessment methodology as well as effective planning process optimization in the IT field. The course deals also with the relationship between global and information strategy and the phases of strategy formulation and implementation.

  IT Project Management

  This course delivers the universal methodology for quality management principles for the IT projects. Main issue is to present basics of the Scope & Seek, Solve and Sustain phases with all details and with the systemic approach to the management of quality. The purpose of the course is to secure wide and detailed knowledge of IT project quality management and its application in practice.

  The outcome includes the knowledge of buzz words such as HLRA, SIPOC, CTQ, VOC, URS and Toolgate reviews principles. After the completion of the course the students will be aware of main techniques, approaches and each and every toolgate requirements for managing IT project quality. Also the concept of the Project Charter, Quality and Validation Plan, Test Strategy Plan, Operational Handbook and Handover Checklist will be explained.

• Logistics and Supply Chain Management

  Distribution Logistics and SCM

  Within the framework of Distribution Logistics and Supply Chain Management course work, students learn the basic concepts in the field of logistics and supply chain management.
  Logistics is essentially a planning orientation and framework that seeks to create a single plan for the flow of products and information through the business. Supply Chain Managmement builds upon this framework and seeks to achieve linkage and coordination between the processes of other entries in the pipeline, i.e suppliers and customers, and the organisation itself. For example, one goal of supply chain management might be to reduce or eliminate the buffers of inventory that exist between organisations in a chain through the sharing of information on demand and current stock levels.

  Integral Logistics and SCM

  Within the framework of the Integral Logistics and supply chain management course, students will learn in a broader concept of logistics, which is applied to all aspects of material flow both inside an enterprise and between enterprises. A substantial part of material flow is planning and controlling production, planning or, more precisely, predicting demand, sales management and the problematics of purchases. Logistics integrates all functions of planning and controlling material flow and because of that it is called Integral Logistics and supply chain management.

• Ethical Leadership

  Business Ethics
  This course is focused on the global importance of ethical behavior. It presents basic tools and frameworks to the students. In addition, this course also teaches students many practical examples from business history. We will cover the roots of business ethics. We will compare varying cultural differences in Europe, USA, Africa, Asia, and Arab nations. Practical examples of unethical behavior will be covered. The most Interesting part of the course has been devoted to business failures and relevant lessons learned.

  Corporate Social Responsibility
  Corporate Social Responsibility (CSR) is an emerging organizational domain that describes an organization's effort to assess and take responsibility for its impact on environmental and social concerns. In this course, students will examine the nature of CSR, its strategic imperatives, applications in various contexts and its impact on traditional business processes and practices.