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Our specialization International Marketing gives an emphasis on innovative approaches to marketing for companies across international markets. ​

 

Interactive Online MBA International Marketing program structure

  • 0

    specialization
    courses

  • 0

    elective module courses

  • 0

    basic module
    courses

  • 0

    years to finish
    the program

Global Marketing

The aim of this course is to reveal to the students the basic principles, specifics and tools of strategic marketing in the global market. 

The topics discussed dedicated to the research of the international environment.  Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, and the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to the markets that require minimal capital investments.

Upon completion of the course, students will assess marketing from a global perspective and will be able to draw strategies for specific markets.  

Course Content
 

  • The definitions of marketing Management & Project organizations
  • Research of environment and situation
  • International marketing activities
  • From the global viewpoint: Segmentation, Targeting, Positioning, Branding, The marketing mix, its components and modifications, The marketing communication mix

Marketing Communication

The aim of this course is to offer students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students will earn the valuable knowledge of pros and cons of each individual form of marketing communication and will become well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are featured in the course. 

The aim is also to present the current trends in online marketing communication. Upon conclusion of the course the students will be able to make use of the methods studied in their professional career.

Course Content
 

  • Fundamentals of communication in marketing
  • Consumer behavior and marketing communication
  • Promotion planning and techniques
  • Advertising techniques
  • The Internet as a powerful marketing communication tool
  • Inbound Marketing and Content Marketing
  • Marketing Communication departments and their management
  • Media
  • Marketing and Advertising research
  • Sales Promotion
  • Personified Promotion
  • Direct Marketing
  • Public Relations

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Why study for an online MBA at LIGS University?

  • High quality of lecturers – practical benefit of your studies
  • Student information system – all information is at one place available from any kind of computer, tablet or mobile phone from all around the world.
  • International ASIC Premier University accreditation – a certification of quality and high standard of study at LIGS University
  • Possibility to study with installment without a price increase – spread your tuition payment
  • Immediate benefit and combination with practice – knowledge and skills that are immediately applicable in your professional life
  • Online library – books and study materials included in tuition
  • Labor market competitiveness – study an online MBA program and gain the lead in the labor market
  • MBA degree – prestigious and internationally accepted MBA degree and diploma from American LIGS University

Tuition and Scholarships

Find more information about fees for Interactive Online MBA International Marketing

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