Our International Marketing specialization gives an emphasis on innovative approaches to marketing for companies across international markets.
years to finish
The aim of this course is to introduce the basic principles, specifics, and tools of strategic marketing in the global market.
The course is dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, as well as the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to markets that require minimal capital investments.
Upon completion of the course, students master the assessment of marketing from a global perspective and are able to draw strategies for specific markets.
The aim of this course is to give students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students earn valuable knowledge of the pros and cons of each individual form of marketing communication and get well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are also a part of the course syllabi.
The aim is to present the current trends in online marketing communication that students can apply in their everyday work tasks.
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