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Our International Marketing specialization gives an emphasis on innovative approaches to marketing for companies across international markets. ​

 

Interactive Online MBA International Marketing program structure

  • 0

    specialization
    courses

  • 0

    elective module
    courses

  • 0

    basic module
    courses

  • 0

    years to finish
    the program

Global Marketing

The aim of this course is to introduce the basic principles, specifics, and tools of strategic marketing in the global market. 

The course is dedicated to the research of the international environment.  Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, as well as the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to markets that require minimal capital investments.

Upon completion of the course, students master the assessment of marketing from a global perspective and are able to draw strategies for specific markets.  

Course Content
 

  • The definitions of marketing management and project organizations
  • Research of environment and situation
  • International marketing activities
  • From the global viewpoint: segmentation, targeting, positioning, branding, marketing mix, its components and modifications, marketing communication mix

Marketing Communication

The aim of this course is to give students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students earn valuable knowledge of the pros and cons of each individual form of marketing communication and get well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are also a part of the course syllabi.

The aim is to present the current trends in online marketing communication that students can apply in their everyday work tasks.
 

  • Fundamentals of communication in marketing
  • Consumer behavior and marketing communication
  • Promotion planning and techniques
  • Advertising techniques
  • The Internet as a powerful marketing communication tool
  • Inbound Marketing and Content Marketing
  • Marketing Communication departments and their management
  • Media
  • Marketing and advertising research
  • Sales Promotion
  • Personified Promotion
  • Direct Marketing
  • Public Relations

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Why study an online MBA at LIGS University?

  • High quality of lecturers – we gather experts from various academic fields.
  • Student information system – all information at one place available from any kind of computer, tablet or mobile phone from all around the world.
  • International ASIC Premier University accreditation – a certification of quality and high standards of education at LIGS University.
  • Possibility to finance your study in installments without interest – spread your tuition payment.
  • Immediate benefit through combination with practice – knowledge and skills that are immediately applicable in your professional life.
  • Online library – books and study materials included in tuition.
  • Labor market competitiveness – graduating gets you a competitive advantage at the job market. 
  • MBA degree – prestigious and internationally accepted MBA degree and a diploma from an American LIGS University.

Program Details

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Tuition and Scholarships

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