Marketing | Ph.D. | LIGS University

Marketing specialization teaches how to blend marketing theories and their development with practical use in everyday business.

Interactive Online Ph.D. Marketing program structure

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courses
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research module
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specialization
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elective module
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years to finish
the program

Global Marketing

The aim of this course is to reveal to the students the basic principles, specifics and tools of strategic marketing in the global market.

The topics discussed dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, and the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to the markets that require minimal capital investments.

Upon completion of the course, students will assess marketing from a global perspective and will be able to draw strategies for specific markets.

Course Content

The definition of marketing
The marketing mix, its components and modifications in the global context
The marketing communication mix
Segmentation
Targeting
Positioning
Branding
Research of environment and situation
Internet marketing
International marketing activities

Marketing Communication

The aim of this course is to offer students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students will earn the valuable knowledge of pros and cons of each individual form of marketing communication and will become well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are featured in the course.

The aim is also to present the current trends in online marketing communication. Upon conclusion of the course the students will be able to make use of the methods studied in their professional career.

Course Content

Definition of communication
The functions of communication
Fundamentals of communication in marketing
Marketing and Advertising research
Marketing Communication departments and their management

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Why study online Ph.D. at LIGS University?

High quality of lecturers – we gather experts from various academic fields.
Student information system – all information at one place available from any kind of computer, tablet or mobile phone from all around the world.
International ASIC Premier University accreditation – a certification of quality and high standards of education at LIGS University.
Possibility to finance your study in installments without interest – spread your tuition payment.

Immediate benefit through combination with practice – knowledge and skills that are immediately applicable in your professional life.
Online library – books and study materials included in tuition.
Labor market competitiveness – graduating gets you a competitive advantage at the job market.
Ph.D. degree – prestigious and internationally accepted Ph.D. degree and a diploma from an American LIGS University.