Marketing specialization teaches how to blend marketing theories and their development with practical use in everyday business.
in the Scientific
years to finish
The aim of this course is to reveal to the students the basic principles, specifics and tools of strategic marketing in the global market.
The topics discussed dedicated to the research of the international environment. Students learn about the selection of target markets, positioning, segmentation and branding in the international environment, and the marketing mix and communication mix in the global context. They will gain knowledge of the forms of entry to the markets that require minimal capital investments.
Upon completion of the course, students will assess marketing from a global perspective and will be able to draw strategies for specific markets.
The aim of this course is to offer students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students will earn the valuable knowledge of pros and cons of each individual form of marketing communication and will become well acquainted with the objectives of marketing communication and its methodology. Different types of marketing communication tools are featured in the course.
The aim is also to present the current trends in online marketing communication. Upon conclusion of the course the students will be able to make use of the methods studied in their professional career.
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