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Public relations specialization deals with maintaining a favorable image of a company.​

Interactive Online MBA Public Relations program structure

  • 0


  • 0

    elective module

  • 0

    basic module

  • 0

    years to finish
    the program

Media Communication

This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media and the influence that the media has on attitudes, values, and behaviors of individuals as well as society. 

Another part of the course is dedicated to the area of PR that is presented in the course from a perspective ready to be used in their practice. 

The risks associated with some of the most common errors in PR will also be tackled. 

Upon completion, the students will be able to demonstrate an understanding of the media and communication theory and will be able to recognize the importance of media in the global world. 

Course Content

  • Communication as a universal phenomenon
  • What is Public Relations?
  • Media relations
  • Press releases, special events, and sponsorships
  • Media and cultural theory

Strategic Communication in PR

The concept behind this course is to understand how journalists operate, using the psychological methodology. By understanding media working practices, goals within PR can be easily developed when used correctly. Students examine how to plan PR activities and use them with different media. They learn strategies to become a successful spokesperson and master communication and presentation skills. 

Whilst adhering to the best practices, you will gain more confidence and have the ability to be able to resiliently withstand journalistic attacks. At the same time, you will find out what the strengths and weaknesses are within the media and how to manage them.

Course Content

  • The definition of Public Relations
  • PR in a different contexts (business, politics, etc.)
  • PR planning
  • Media relations (newspapers, TV, radio)
  • Working practices of journalists 
  • How the media professionals think and what their priorities are
  • Persuasion techniques
  • Various forms of communication including journalists from the agency, press, radio, and television
  • Effectively communicating on a personal level, conducting phone meetings or e-mail communication.
  • The unity of content and form in the serious and tabloid media
  • When, where, to whom and which way to pass the information to catch the interest of the public
  • Off the record, or only in private? 
  • Time and deadline
  • The story and its basic structure
  • Successful public speaking
  • Components of a successful speech
  • Advanced communication skills
  • Advanced presentation skills

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Why study an online MBA at LIGS University?

  • High quality of lecturers – we gather experts from various academic fields.
  • Student information system – all information at one place available from any kind of computer, tablet or mobile phone from all around the world.
  • International ASIC Premier University accreditation – a certification of quality and high standards of education at LIGS University.
  • Possibility to finance your study in installments without interest – spread your tuition payment.
  • Immediate benefit through combination with practice – knowledge and skills that are immediately applicable in your professional life.
  • Online library – books and study materials included in tuition.
  • Labor market competitiveness – graduating gets you a competitive advantage at the job market. 
  • MBA degree – prestigious and internationally accepted MBA degree and a diploma from an American LIGS University.

Program Details

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