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Interactive Online MBA program structure

  • 0


  • 0

    elective module courses

  • 0

    basic module

  • 0

    years to finish the program

Communication with the Media

This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media and the influence that the media has on attitudes, values and behaviors of individuals as well as the society. 

Another part of the course is dedicated to the area of PR that is presented in the course from a perspective ready to be used in their practice. 

The risks associated with some of the most common errors in PR will also be tackled. 

Upon completion, the students will be able to demonstrate an understanding of the media and communication theory, and will be able to recognize the importance of media in the global world. 

Course Content

  • Communication as a universal phenomenon
  • What are Public Relations?
  • Media relations
  • Press releases, special events and sponsorships
  • Media and cultural theory

Strategic Communication and PR

The concept behind this course is to understand how journalists operate, using psychological methodology. By understanding media working practices, projected targets within PR can be greatly increased when used correctly. Students will learn how to plan PR activities and use them with different media. In order to become a successful spokesperson, it is also vitally important to master communication and presentation skills. 

Whilst adhering to the best practices, you will gain more confidence and have the ability to be able to resiliently withstand journalistic attacks. At the same time, you will find out what the strengths and weaknesses are within the media and how to manage them.

Course Content

  • The definition of Public Relations
  • PR in a different context (business, politics, etc.)
  • PR planning
  • Media relations (newspapers, TV, radio)
  • Working practices of journalists 
  • How the media professionals think and what their priorities are
  • Persuasion techniques
  • Various avenues of communication including a journalist from the agency, press, radio and television
  • Effectively communicating on a personal level, conducting phone meetings or e-mail communication.
  • The unity of content and form in the serious and tabloid media
  • When, where, to whom and which way to pass the information to catch an interest of the public
  • Off the record, or only in private? 
  • Time and deadline
  • The story and its basic structure
  • Successful public speaking
  • Components of a successful speech
  • Advanced communication skills
  • Advanced presentation skills

Tuition and Scholarships

Find more information about fees for Interactive Online MBA - Public Relations

Tuition              Scholarships                                       

Why study for an online MBA at LIGS University?

  • High quality of lecturers – practical benefit of your studies
  • Student information system – all information is at one place available from any kind of computer, tablet or mobile phone from all around the world.
  • International ASIC Premier University accreditation – a certification of quality and high standard of study at LIGS University
  • Possibility to study with installment without a price increase – spread your tuition payment
  • Immediate benefit and combination with practice – knowledge and skills that are immediately applicable in your professional life
  • Online library – books and study materials included in tuition
  • Labor market competitiveness – study an online MBA program and gain the lead in the labor market
  • MBA degree – prestigious and internationally accepted MBA degree and diploma from American LIGS University

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