Public relations specialization deals with maintaining a favorable image of a company.
years to finish
This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media and the influence that the media has on attitudes, values, and behaviors of individuals as well as society.
Another part of the course is dedicated to the area of PR that is presented in the course from a perspective ready to be used in their practice.
The risks associated with some of the most common errors in PR will also be tackled.
Upon completion, the students will be able to demonstrate an understanding of the media and communication theory and will be able to recognize the importance of media in the global world.
The concept behind this course is to understand how journalists operate, using the psychological methodology. By understanding media working practices, goals within PR can be easily developed when used correctly. Students examine how to plan PR activities and use them with different media. They learn strategies to become a successful spokesperson and master communication and presentation skills.
Whilst adhering to the best practices, you will gain more confidence and have the ability to be able to resiliently withstand journalistic attacks. At the same time, you will find out what the strengths and weaknesses are within the media and how to manage them.
about the MBA program will
be sent to your e-mail.