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Strategic management specialization serves as a guide for the company to move in the desired direction.​

 

Interactive Online MBA Strategic Management program structure

  • 0

    specialization
    courses

  • 0

    elective module
    courses

  • 0

    basic module
    courses

  • 0

    years to finish
    the program

Strategic Management


There can’t be a long-term success of any organization without a strategy. Since the conditions outside and inside an organization keep changing, the company’s strategy is also constantly changing. 

The aim of this course is to provide students with an overview of the Strategic Management issues in different types of organizations in theory as well as with practical examples. 

Upon completion, students master the tools and procedures of strategic planning and management. 

Moreover, students become familiar with methods of different strategic analyses using techniques to define desired goals, formulate the strategy, implement it and perform subsequent monitoring and control.

Course Content
 

  • Core principles of strategic management
  • Schools of strategy
  • Levels of strategy
  • Strategic management techniques and analyses 
  • Comparing the market
  • Implementation of a strategy
  • Strategic management in global and international scale
  • Strategic management in the public sector

Strategic Management of Sales

A truly professional Sales Manager needs to focus on the management of sales activities as well as the development of skills necessary for a salesperson to be successful. Since there are only a few naturally born salespeople, for most people these skills have to be learned and perfected. 

The objective of this course is to show students the roles and important functions of Sales Management in a company. 

Students will learn how to build and implement sales plans, how to manage sales, how to achieve the set sales targets, sales techniques, strategies of closing sales, prospecting and negotiation in sales. 

Upon completion of this course, students will be able to create a strategic sales plan for a company and master selling skills.

Course Content
 

  • The sales process - setting goals, measuring and achieving target values
  • The importance of sales planning
  • Closing the sale 
  • Prospecting in sales – its importance for successful sales management
  • Break-Even analysis in sales
  • The specifics of leading a sales team

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Why study an online MBA at LIGS University?

  • High quality of lecturers – we gather experts from various academic fields.
  • Student information system – all information at one place available from any kind of computer, tablet or mobile phone from all around the world.
  • International ASIC Premier University accreditation – a certification of quality and high standards of education at LIGS University.
  • Possibility to finance your study in installments without interest – spread your tuition payment.
  • Immediate benefit through combination with practice – knowledge and skills that are immediately applicable in your professional life.
  • Online library – books and study materials included in tuition.
  • Labor market competitiveness – graduating gets you a competitive advantage at the job market. 
  • MBA degree – prestigious and internationally accepted MBA degree and a diploma from an American LIGS University.

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