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Santos Gutiérrez Figueroa

Adjunct Professor of Marketing Communication


Santos Gutiérrez Figueroa is an Associate and Head of Marketing and Communication of E-motion S.L., a company dedicated to the promotion of urban electric mobility and on the development of electric bicycle technology. Thanks to his involvement in the company for nearly two years, he has focused his professional career to the field of electric-powered vehicles.

Santos has more than ten years of experience in the field of Corporate Communication. At the end of 2006 he began a career as a journalist, first in the economic section in the leading newspaper of the Basque Country, and then as Editor-in-chief of a regional magazine. Then he continued his career in Madrid as Head of Communication and Public Relations in international companies in the areas of legal services, automotive industry, financial services, luxury and lifestyle watch.

Additionally, he is a co-founder and co-organizer of the main TEDx event in the Basque Country, TEDxVitoriaGasteiz, and is also the coordinator of discussion forum Club de Los Iguales Villa de Madrid.

Santos Gutierrez Figueroa holds a PhD in Law from the University of Salamanca, a Master's degree in Multimedia Journalism (M.A.) from the University of the Basque Country and a Master's degree in Political and Corporate Communication (M.A.) from the University of Navarra and The George Washington University.

The real world of business requires real actions. In addition to ideas that inspire better results, it is important to be aware of new trends. For this reason, as a tutor he hopes to provide his students with the necessary tools to achieve their professional goals in an independent, efficient and effective manner.

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